Prepared by Tanzania Web Solutions Instagram Report · 26 Mar – 23 Jun 2025

Q2 2025 · 90-Day Performance Report

Tanzania School
of Investments

A comprehensive analysis of TSI's Instagram growth, reach, and engagement over 90 days — and a strategic proposal for the next phase of digital growth.

Direct leads generated

60

via Instagram · 90 days

201,965Total Views
47,445Accounts Reached
6,935Interactions
+715New Followers
5,663Profile Visits
+1,152%Reach Growth
+384.8%Profile Visit Growth

Key Performance Indicators

Total Views
201,965
↑ 22.9% from ads
Accounts Reached
47,445
↑ +1,152.2% vs prior period
Total Interactions
6,935
↑ 22.7% from ads
Net Followers Gained
+715
↑ +13.3% vs Mar 2025
Profile Visits
5,663
↑ +384.8%
External Link Taps
85
↑ +66.7%
Direct Leads Generated
60
Campaign outcome · 90 days

Content Performance Breakdown

Views by Content Type
Distribution of 201,965 total views across formats
Reels 40.6%
Stories 35.4%
Posts 24.0%
Reels 40.6%, Stories 35.4%, Posts 24.0%
Interactions by Content Type
Reels drive disproportionately more engagement
Reels 62.7%
Posts 24.6%
Stories 12.7%
Reels 62.7%, Posts 24.6%, Stories 12.7%
Reel Interaction Breakdown
By interaction type across all Reels in the period
Likes 2452, Shares 271, Saves 171, Comments 102, Reposts 94
Follower Age Distribution
25–34 bracket is the dominant wealth-building segment
25-34: 67.8%, 35-44: 15%, 18-24: 10.4%

Audience Profile

Gender Split
Follower gender breakdown
Men
82.8%
Women
17.2%

Heavily male-skewed audience aligns with investment education demographics in East Africa. Opportunity exists to grow female investor segment.

Follower Active Times
Sunday · peak hours across the day
12a
3a
6a
9a
12p
3p
6p
9p

Peak engagement window: 3 PM – 9 PM

Follower Growth
Net gain over 90 days
Total followers 6,055
New follows +943
Unfollows −228
Net growth +715 (+13.3%)

Strategic Insights

Massive reach breakthrough
Accounts reached grew +1,152% — from near-zero to 47,445 unique accounts. TSI's brand broke well beyond its existing follower base into a genuine new audience for the first time.
Reels are the primary lead engine
Reels drove 40.6% of views but 62.7% of all interactions — significantly outperforming other formats. The 3 Jun reel hit 37K views and 1,000+ likes, becoming TSI's single highest-performing asset.
Non-follower discovery is working
66.4% of all views came from non-followers, confirming the content and boosting strategy is actively acquiring new audiences — not just serving people who already follow TSI.
The right audience is following
67.8% of followers are aged 25–34 — TSI's prime wealth-building demographic. 15% are 35–44. The audience composition aligns tightly with TSI's ideal investor and student profile.
Profile activity exploded
Profile visits rose +384.8% to 5,663 and total profile activity grew +367.9%. People are not just watching — they are actively investigating TSI. This intent signal directly feeds the 60 leads generated.
Ad efficiency is strong
Paid amplification drove 22.9% of total views and 22.7% of interactions. Ad reach of 30,114 at an engagement volume of 21,287 demonstrates strong creative-to-audience fit and efficient spend.

Ad Performance Overview · 90 Days

45,953
Ad Views
30,114
Ad Reach
21,287
Ad Engagement
1,352
Link Clicks
5
Ad Follows
Ad Metrics Comparison
Views · Reach · Engagement · Link Clicks
Views 45,953 · Reach 30,114 · Engagement 21,287 · Clicks 1,352
Top Boosted Ads · By Views
2 ads boosted in the period · source: Instagram Ad Insights
"Legacy Is Built Intentionally"
Reel · Boosted · 3 Jun 2025
27,673
Ad Views
TSI Investor Intro Reel
Reel · Boosted · 18 May 2025
18,280
Ad Views
Combined boosted views 45,953

Proposal — Marketing Consultancy Engagement

The last 90 days have proven the model. TSI's Instagram has gone from dormant to discoverable — 201K views, 47K accounts reached, and 60 direct leads are evidence of a platform ready to scale. Tanzania Web Solutions now proposes to expand its role into a full marketing consultancy engagement, widening TSI's digital presence across LinkedIn, Email, and WhatsApp — the three channels most trusted by high-net-worth prospects and serious investors in East Africa.
LinkedIn Management
6 posts / month
Thought leadership, investor insights, course launches, and institutional credibility content crafted for professional decision-makers.
Email Marketing
2 campaigns / month
Nurture sequences and event-driven broadcasts to TSI's contact list, with open-rate tracking and A/B subject line testing.
WhatsApp Outreach
Ongoing campaigns
Structured outreach sequences targeting warm leads — personalised messaging flows, broadcast management, and response handling.
Landing Page
Design + management
High-converting landing page with copywriting, form integration, and full lead capture infrastructure tied to campaign traffic.
Lead Pipeline
Full management
Systematic tracking and nurturing of all inbound leads through a defined pipeline to qualified prospect handoff to TSI's sales team.

Projected Monthly KPIs

25–35
Qualified leads per month
30%+
Email open rate target
15%+
Landing page conversion rate
10+
Prospects to sales handoff / month
6
LinkedIn posts published / month
500+
LinkedIn impressions / month
60+
WhatsApp outreach messages / month
2
Email campaigns dispatched / month
Monthly Retainer · All Services Included
LinkedIn Management · Email Marketing · WhatsApp Outreach
Landing Page · Lead Pipeline Management
TZS 1,800,000/=
per month · all-inclusive